What Chinese Want: Culture, Communism and the Modern Chinese Consumer. Tom Doctoroff

What Chinese Want: Culture, Communism and the Modern Chinese Consumer


What.Chinese.Want.Culture.Communism.and.the.Modern.Chinese.Consumer.pdf
ISBN: 023034030X,9780230340305 | 272 pages | 7 Mb


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What Chinese Want: Culture, Communism and the Modern Chinese Consumer Tom Doctoroff
Publisher: Palgrave Macmillan




€�That gives us a lot of the cultural diversity,” Wu says. Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese have difficulty explaining their own "Chineseness" to outsiders. Doctoroff is one of Asia's most respected advertising professionals, a leading expert in Chinese consumer psychology, and acclaimed author of What Chinese Want: Culture, Communism and the Modern Chinese Consumer. If Vladimir Lenin were reincarnated in 21st-century Beijing and managed to avert his eyes from the city's glittering skyscrapers and conspicuous consumption, he would instantly recognize in the ruling Chinese Communist Party a replica of the system he designed nearly a .. The residence permit system was enacted in the 1950s, as part of the Communist Party's plan to rapidly industrialize the economy. Unlocking domestic consumer demand could go a long way. What Chinese Want: Culture, Communism, And China's Modern Consumer is available at The Bookworm. His latest book, What Chinese Want, peers into the psyche of the Chinese consumer. It effectively Mary Kay Magistad has been The World's Beijing-based East Asia correspondent since 2002, focusing especially on a rapidly changing China and the impact of China's rise on the region and the world. China like all other societies has had a complex and dynamic history, shaped by internal and external forces, with many facets of its culture and political life shifting dramatically throughout its historical experience . What Chinese Want: Culture, Communism and the Modern Chinese Consumer. What Chinese Want: Culture, Communism and the Modern Chinese Consumer by Tom Doctoroff.